I would like to discuss this month’s test: Title tag length. Specifically, how deep does Google read into the Title tag? Meaning, after a certain number of characters will Google stop utilizing the words for optimization purposes? Title tags are an interesting HTML...
How do you know what you know about Search Engine Optimization? Think about it for a second. While many of us have years of experience we can only optimize so many websites. Often we base knowledge on what we have heard or learned from trusted sources. Now that is...
4 Pillars of SEO If you have seen any of my previous videos or webinars, you will have heard me speak about my 4 pillars of SEO that should be part of any website’s SEO strategy: Bot Accessibility, Relevance, Authority and Quality. For this issue’s article, I would...
No, this isn’t some meta-article where I ask myself what I should write about. This is addressing a question asked of us from our writers, or even ourselves. Google has declared that we merely need to “create great content” and everything else will take care of...
We test not simply because we enjoy it; we test because it informs us. Tests grant us insight into how the Google algorithm works and on what we should, and more importantly should not, be focusing our energies. Tests also allow us to make the case for what SEO best...
The Problem YourSEO Specialist will tell you that every page on your website should have unique and optimized Titles and Meta Description. I agree with this but also understand that this can be difficult for most companies. Especially ecommerce companies with...
I wanted to take a break from SEO Mythbusting this month because I have something on my mind. It’s about how to interview for an SEO position. I had a new position open up on my team recently and of course needed to fill it. I wrote up a corporately approved job...
The last couple of years have been an interesting time for search and politics. Not separately mind you, I am referring to the politics of search. On several occasions, Google has been accused of political bias (most recently and energetically by President Trump)...